Pantone Color 2020: Classic Blue. Reason why.

Pantone Color 2020: Classic Blue. Reason why.

Every year, Pantone unveils the color that will define the following year, and in this case, it has announced that Classic Blue will be the color for 2020. Many may believe that this choice is purely commercial and lacks significance, but the truth is that it influences the year in many aspects.

You will likely see this color used in almost every industry. It's not just a color; it's a way of seeing the world. Each chosen shade carries a message related to the current global trends.

Pantone 19-4052 Classic Blue encourages calmness, confidence, and connection. According to Pantone, this color highlights our desire for solid foundations to build upon as we move into the future.

The chosen blue possesses soothing qualities that evoke a sunset sky, expressing our need for a reliable and stable foundation as we step into a new era. (Pantone, 2020)

In addition to conveying a restful sensation, the color choice is related to its ability to bring peace and tranquility to the human spirit, providing shelter. We are living in a time that requires faith and trust, and that is the kind of steadfastness that Classic Blue conveys.

Let's immerse ourselves in this soothing color!